Chris Mitchell was recommended by design house Otherway to create two illustrative brand icons of a powerful and confident ram to feature as part of the Cad & The Dandy new brand identity assets. Given this highly skilled Saville Row bespoke tailors and shirt makers endorse craft expectations in everything they do, the illustrative brand logos were required to project the same attention to high craft, especially with regard to the drawing and style execution. Importantly the illustrative detail had to hold good in terms of clarity at reduced print sizes.