Client: Good. UK
- Etch Style
Brand agency Good commissioned Chris Mitchell to illustrate a nautical map for their Bunnahabhain Whisky brand refresh project. Hand crafted with a digital pen the illustrated map is used as a scalable graphic device that is used across all brand assets, displayed in some cases at wall size. The map depicts the Island of Islay and the Sound, where specific details ties back to the brand heritage. The Bunnahabhain is a traditional Whisky distilled on the Island of Islay, it’s brand is focussed on provenance and age so a vintage illustrative etch line style was important. Incidental iconic illustrations are featured to tell the story of the 'Sound of Islay'.