Bundaberg Rum

Bundaberg Rum brand logo

Client: Barker Gray. Australia

  • Animals
  • Spirits

A refresh of the legendary Bundaberg Rum illustrative polar bear was required to tie in with new brand packaging design by Barker Gray. This was a character refresh of Chris Mitchell's previous illustrative polar bear icon. Chris Mitchell's new, iconic polar bear now projects greater stature, pride and character with the required legendary twist. First distilled in 1888, Bundaberg Rum has gained recognition as one of Australia's most famous spirits.