Brylcreem Brand Logo

Client: Echo. UK

  • Animals
  • Retail

London-based Echo has redesigned all aspects of the classic British brand Brylcreem. Echo commissioned Chris Mitchell to redesign Brylcream's illustrative lion brand icon. Although historically the Brylcreem branding hosted a lion mark for 80 years, creating a new powerful 'claws out' heraldic style icon helps ramp up the brands masculinity for its young, male audience.