Client: Neumeister. Sweden
Chris Mitchell was commissioned by Swedish branding agency Neumeister to develop and craft the new BRISKA fruit tree to feature centre stage on the redesigned cider label range. Key words to guide outcome during the development process was: fresh, premium, sophisticated, authenticity, grown up and unisex. The tree projects character and style in harmony with the BRISKA word mark, which was crafted by associate lettering designer Chris Weir.