Client: Design Bridge. UK
Chris Mitchell was commissioned by Design Bridge to help with the redesign of Mexican beer brand Bohemia. The illustrative icon of Cuauhtemoc the Aztec leader with eagle head-dress now appears stronger, majestic and prouder to truly portray the national identity of the brand. Chris' crafted version seen large here, was adjusted further by Design Bridge, to feature as a more simplified mark, as seen on pack above.