2058 Bluewater brand logo

Client: 23red. UK

  • Animals
  • Corporate
  • Retail
  • Symbolic

When given the task to refresh the branding for the BLUEWATER shopping mall, creative agency 23red provided a winning concept idea that saved the horse. Namely, a visual window through which they could display the ever changing excitement of BLUEWATER. In order to deliver on this new take, specialist craft duo - brand illustrator Chris Mitchell and bespoke lettering designer Chris Weir were commissioned to develop and craft a new logo to best project this bold new vision.