Client: Holmes & Marchant. Asia Pacific
Illustrative icon of a fishing fly by Chris Mitchell, commissioned by Holmes & Marchant to feature as the new brand icon for Black Dog Whisky. Black Dog is a true Scotch Whisky, though in India it is perceived as a local Whisky. The label redesign by Holmes & Marchant was to increase value and perception immensely. Warmth and tone were added to the icon to help project richness and drama.