Client: Taxi Studio. UK
A beautifully crafted and credible beer label was required for the alcohol free beer brand Birell. Taxi commissioned Chris Mitchell to take their illustrative concept idea to the next level of craft, by redrawing, building in tone, depth, flow, life and balance. Now projecting a modern, confident design born from a desire to communicate freedom. Chris's associate, custom lettering specialist Chris Weir refined the Birell word mark. It stands prominently against the dramatic illustrative design.