Client: Bank of England
Ever since the Bank of England was founded in 1694, 'Britannia,' the female representation of the British Isles, featured within a surround holding device as its illustrative brand identity logo.
Whilst the logo had evolved in style and content over time from its original form, it was felt that Britannia's previous side on pose required a complete redraw. This was in order for her to appear less statuary and more welcoming, to help best reflect the bank's current mission and values.
Given the Bank of England is the central bank of the United Kingdom, the St George's flag of England was changed to the Union Jack to be more inclusive of Wales, Scotland and Northern Ireland. The ostentatious pile of coins were removed as the bank does not issue coins.