Anderson Group

Anderson Group Logo

Client: Gosling. UK

  • Corporate

Gosling's challenge was to create a logo idea to best embody brand values and unify the Anderson Group of companies in a single mark. In order to take the concept idea to the next level of development and craft, Chris Mitchell was commissioned to illustrate a statuesque, iconic pose of a woman holding scales outstretched and balanced to best project trust, strength, judgement and guidance.