Anchor Smooth. Beer

Anchor Beer Brand Logo

Client: Design Bridge. Singapore

  • Beers
  • Symbolic

In line with the brand refresh of ANCHOR SMOOTH, Design Bridge Asia commissioned Chris Mitchell to develop and craft the illustrative anchor icon that features heroically centered above the word header. Positioning of the anchor icon was rather critical to work in harmony with the ANCHOR word mark and banner graphic. This long established pilsner is one of Malaysia's pioneer brands.