Client: The Brand Union. Sweden
- Etch Style
In line with the brand identity and packaging refresh by The Brand Union, Chris Mitchell was commissioned to redraw LO Smith, the founder of Absolute Vodka. Referred to as 'the King of Vodka' he features on the bottle providing an air of authority and vision whilst appearing more modern in style. Building on its creative heritage Absolut Vodka is now established as one of the worlds best premium spirit brands.