Good Old Boy
A major character refresh
The West Berkshire Brewery brand required a more premium feel, to reflect the quality of their award winning ales. Design agency Colt commissioned Chris Mitchell to develop and craft an illustrative brand icon of a farmer character to feature across the range of WBB quality beers. The Brewery had used a 'Gobbin Quaffer' icon over the years but was not produced to a standard that would allow them to operate as a bigger player in the beer market. The character required a complete redraw.
Artwork for across all platforms
The brand icon had to be viewed with clarity as a solid dark image on a light background and as a reversal; light image featuring on a dark background. Adjustments had to be made to avoid a negative effect when reversed.