Good Old Boy

A major brand refresh

The West Berkshire Brewery brand required a more premium feel, to reflect the quality of their award winning ales. Design agency Colt commissioned Chris Mitchell to develop and craft an illustrative brand icon of a farmer character to feature across the range of WBB quality beers. The Brewery had used a 'Gobbin Quaffer' icon over the years, but was not produced to a standard that would allow them to operate as a bigger player in the beer market. The character required a complete redraw.

Artwork for across all platforms

The brand icon had to be viewed with clarity as a solid dark image on a light back-ground and as a reversal; light image featuring on a dark background. Adjustments had to be made to avoid a negative effect when reversed.

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2180.-Good-old-Boy.-Label.1200-pix.-case-study
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2180-Good-Old-Boy-Reversal-SQ-1700-pix