Cad & The Dandy

Bob the ram mascot

Bob, a much loved ram mascot, was chosen to feature as the new Cad & The Dandy illustrative brand icon. Chris Mitchell was commissioned by design agency Otherway to create two illustrative versions of Bob, projecting him as a powerful and confident ram character. The two versions feature as part of the Cad & The Dandy new brand identity assets.

Its in the craft detail

Cad & The Dandy are a highly skilled Saville Row bespoke tailor who endorse craft expectations in everything they do. The illustrative brand logos were required to project the same attention to detail, especially with regard to their drawing and style execution. The artwork detail had to hold good in terms of clarity at reduced print sizes across all platforms.

Cad The Dandy Sketches 2400 pix
A few chosen early digital pen exploration sketches, to agree Bob's character and pose etc
Cad The Dandy 2400 pix
Final Master Artwork